This project was all about giving the brand a fresh, playful update — refining the logo and building a look that feels approachable, fun, and youthful. One of the main goals was to help the business stand out at farmers’ markets, with a visual style that’s as inviting and memorable as their gluten-free sweets.
The goal was to create a bold, eye-catching design that remains clear at small sizes, which is essential for the client’s sticker packaging. Using the piping bag as part of the wordmark adds a unique, memorable element, while the custom mottled background enhances the overall personality and visual appeal.
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