The goal of this project was to develop a logo, colour palette, typography, and initial brand assets that balance elegance with approachability. Building trust was essential for the client, and incorporating a subtle vintage touch throughout the design helped convey a sense of warmth and reliability.
The word “providential” suggests divine timing and guidance—like finding the ideal moment to begin a new chapter in an assisted living community. In designing the logo and initial branding, I aimed to honour this spiritual meaning while also conveying a sense of optimism and a bright, secure future.
Shane Penney / Company President
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