The goal was to create a logo and colour palette, along with font selects, some preliminary brand assets, and a complimentary pattern that was both elegant and approachable. Trustworthiness was key to the client, and giving a gentle vintage feel throughout the look helped in that regard.
The word "providential" alludes to divine intervention, as in finding the perfect time to start a new chapter in an assisted living facility. When creating this logo and preliminary brand I wanted to respect the spiritual aspect while also creating a sense of overall positivity through a bright, safe future.
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