The goal of this brand was to present as cozy, comfortable, and trustworthy. As a team we chose to move forward with a quilt motive — they're made with care, they're intricate, every quilt is unique, and a good representation of a warm home.
This rebranding covered everything — logo, art direction, print materials, multiple digital campaigns, full website, social media, etc., and the only directio that the client had was that he liked purple.
Something that really ties this brand together (pun intented), was the stiching that is found throughout the brand.
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